Strategy

Evolution shall continue to strengthen its leading position in the European Live Casino market, as well as establish leading positions in new geographic markets, with a clear focus on activities that promote the operations and the offering. The growth derives partly from an increased share of the operators’ total revenue from casino services that stem from Live Casino, as operators invest increasing resources in their live offering, as well as through the online casino market’s share of the total casino market. The company has three core areas that are considered particularly important to further widening the lead over other players in the market and laying a solid foundation for continued growth: Product innovation, Customer optimisation and Operational excellence. From a strategic perspective, the company has also identified a number of focus areas that are considered particularly important to work with in the short-term.

PRODUCT INNOVATION

EVOLUTION'S COMMITMENT TO CUTTING-EDGE PRODUCT INNOVATION

Evolution strives to continuously improve its offering while, at the same time, developing the entire Live Casino market by means of cutting-edge product innovation.

Since its inception, the company has successfully launched innovative games and solutions that are attractive both to operators and their end users, including its acclaimed game show category.

CUSTOMER OPTIMISATION

EVOLUTION'S APPROACH TO OPTIMISING CUSTOMER EXPERIENCE

Through its existing portfolio of customers, Evolution enjoys considerable opportunities to further develop, expand and refine each operator’s Live Casino solution.

Using the analysis of game data, Evolution optimises each individual environment to that specific customer’s conditions and needs with the aim of strengthening the loyalty between the operator and the end user.

Evolution also develops solutions that strengthen end user engagement through an optimal user experience supported by cross sales between different game segments.

OPERATIONAL EXCELLENCE

EVOLUTION'S MARKET-LEADING OPERATIONAL CAPABILITIES

Evolution’s market-leading position is based on the competitive advantage that derives from the company’s operational excellence in offering Live Casino solutions since 2006.

Live Casino is a highly complex product, and, to function, it requires effective collaboration between people and systems.

Evolution has a sophisticated platform that handles software, hardware, video, employees, and user data, providing scalability and ease of adaptation for new geographic markets.

REGULATED MARKETS

EVOLUTION'S SUCCESS IN ENTERING REGULATED MARKETS

Evolution’s strategy is to be the first Live Casino provider in regulated markets, successfully entering countries such as Italy, Denmark, Spain, Belgium, Romania, Canada, and the USA.

Regulated markets offer new opportunities as users explore different casino games and become aware of Live Casino, which is adapted to local markets with game presenters communicating in users’ languages.

Evolution's strong performance in these markets demonstrates the positive impact of establishing operations early in terms of earnings and growth.

LAND-BASED CASINOS

CONNECTING LAND-BASED AND ONLINE OPERATIONS

Traditional land-based casinos constitute a large part of the total casino market. These operators often have strong brands and loyal customers, many of whom are high rollers.

As growth for land-based casinos is low, an increasing number are seeking to migrate online, with Live Casino serving as the natural bridge between land-based and online operations.

Evolution aims to be the self-evident partner for land-based casinos seeking to expand online, with land-based casino customers in Spain, Belgium, Malta, UK, the USA, and Romania.

INCREASE THE GAP

EVOLUTION'S STRATEGY FOR MAINTAINING MARKET LEADERSHIP

As Live Casino has grown in popularity, more providers have launched live products. Evolution aims to maintain its market-leading position by expanding its lead in the Live Casino market.

This is achieved through collaboration between product development, sales, marketing, and operational departments, ensuring the best possible product and service.

Evolution has strengthened its market share over recent years and sees clear opportunities to continue increasing the gap in the coming years, supported by new game launches, studios, and strategic acquisitions.